Saudi Health & Beauty Forum to focus on Women’s Health and Beauty in the Kingdom
03 Apr 2015
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By Munawarunnisa Nazneen
(SARIA News- Jeddah): 27 Nov, 2014 The first edition of Saudi Arabia’s Health & Beauty Show 2014 was inaugurated on Tuesday, 25th November, 2014 by Joelle Mardinian, renowned TV personality, prominent make-up artist and leading beauty expert in the Middle East. Organised by Reed Sunaidi Exhibitions and powered by interCHARM, a leading event for professional cosmetics and equipment industries in Europe, the exhibition, co-located alongside the Saudi International Sport and Fitness Show, takes place at the Jeddah Centre for Forums and Events from 24th – 27thNovember 2014, providing a platform for health and beauty businesses to tap into Saudi Arabia’s SAR 60 billion cosmetics market.
Featuring Maison De Joelle and presenting over a 100 exhibitors, Saudi Health and Beauty Show 2014 showcases local, regional and international health and beauty brands from the cosmetics, fragrance, pharmaceutical and medical spa industries, as well as focusing on all elements of the health and beauty market—spa, wellness, health centres, beauty salons, and education and training providers. Having attracted participation from international names, some of the exhibiting brands include Tigi Bead Head, Keratin Revolution, Yves Rocher, Bourjois, Dermacol, Unilever, Wella, Imedeen, Claude Maxime, Xenical, Janssen Cosmetics and Jean Louis David.
Commenting on the show, John Hooke-Tappin, Show Director at Reed Sunaidi, said: “The potential of the beauty and wellness market in the Kingdom is immense, with affluent and beauty conscious women spending an average of USD 3,800 per year on cosmetics. By providing a platform for businesses to engage with each other and with potential consumers, the exhibition offers visitors an opportunity to learn about new brands, products, services and treatments, to engage in open dialogue with professional health and wellness consultants and surgeons, and to attend live demonstrations by leading brands and beauty experts.”
Following Joelle’s celebrity appearance for the official opening of the Saudi Health & Beauty Show, visitors were treated to a meet and greet with the beauty icon, in addition to a live demonstration, a signing session and a photo opportunity with Joelle.
The second day of the show also marked the kick-off of the two-day Saudi Health and Beauty Forum. Focusing on women’s health and beauty in the Kingdom, topics to be discussed included a general introduction to the health and beauty industry, clinical and advanced treatments, best practices in salon management, beauty training and application tips, cosmetology, and skincare and beauty sessions. Among the forum’s delegates leading the sessions were representatives from Nazih Group, Bourjois, King Faisal Specialist Hospital & Research Centre, Ajmal Clinic, Maison De Joelle, Wella, Yves Rocher and Dr. Soliman Fakeeh Hospital.
Remarking on Unilever’s participation in the show, Ageel Angawi, Marketing Director for Personal Care and Home Care KSA, stated, “At Unilever, we believe in helping people feel good, look good and get more out of life with brands and services that are good for them and good for others. Being part of the Saudi Health & Beauty Show is a great way for our brands such as Pond’s and Vaseline to connect with consumers that are at the core of our business—in fact, atleast 85% of households in KSA use one or more of Unilever’s products.”